To access Genesis SEO Settings, go to Dashboard > Genesis > SEO Settings.
If you don’t see an SEO Settings sub menu, then you probably have another SEO plugin active. If you see the menu, then opening that menu item will let you set the General SEO settings for your site.
Each page, post, and term will have its own SEO settings as well. The default settings are recommended for most users. If you wish to adjust your SEO settings, the boxes include internal descriptions.
Append Site Description – inserts the site description from your General Settings after the title on your home page.
Append Site Name – puts the site name from the General Settings after the title on inner page.
Doctitle Append Location – determines which side of the title to add the previously mentioned items.
Doctitle Separator – the character that goes between the title and appended text.
These are the homepage specific SEO settings. Note: these settings will not apply if a static page is set as the front page. If you’re using a static WordPress page as your homepage, you’ll need to set the SEO settings on that particular page.
You can also specify if the Site Title, Description, or your own custom text should be wrapped in an H1 tag (the primary heading in HTML).
To add custom text you’ll have to either edit a php file, or use a text widget on a widget enabled homepage.
The Home Doctitle sets what will appear within the tags (unseen in the browser) for the home page.
The Home META Description/Keywords fill in the meta tags for the home page.
The META Description is the short text that appears in search engine results.
Most search engines do not use Keywords at this time or give them very little consideration; however, it’s worth using in case keywords are given greater consideration in the future. If the content doesn’t match with your targeted key words, then you may need to consider your content more carefully.
The Homepage Robots Meta Tags tell search engines how to handle the homepage. Noindex means not to index the page at all, and it will not appear in search results. Nofollow means do not follow any any links from this page and noarchive tells them not to make an archive copy of the page.
Document Head Settings
The Relationship Link Tags are tags added by WordPress that currently have no SEO value but slow your site load down. They’re disabled by default, but if you have a specific need — for a plugin or other non typical use — then you can enable as needed here.
You can also add support for Windows Live Writer if you use software that supports this and include a shortlink tag if this is required by any third party service.
Robots Meta Settings
Noarchive and noindex are explained in the home settings. Here you can select what other parts of the site to apply these options to.
At least one archive should be indexed, but indexing multiple archives will typically result in a duplicate content penalization (multiple pages with identical content look manipulative to search engines).
For most sites either the home page or blog page (using the blog template) will serve as this index which is why the default is not to index categories, tags, authors, dates, or searches.
Canonical links will point search engines to the front page of paginated content (search engines have to choose the “preferred link” when there is duplicate content on pages).
This tells them “this is paged content and the first page starts here” and helps to avoid spreading keywords across multiple pages.